ANALISIS KEPUASAN KONSUMEN TERHADAP LAYANAN COMMUTER LINE BERDASARKAN MARKETING MIX 7P LINTAS MANGGARAI-CIKARANG

Transportation is currently an important need besides clothing, food and shelter for every individual who active, especially in metropolitan areas such as Jakarta, Bogor, Depok, Tangerang Bekasi (Jabodetabek) which really require high mobility demands punctuality a challenge transportation provider. KRL Commuter Line rail-based urban service provider has the ability to answer needs of communities (Jabodetabek). However, this capability must be supported by qualified quality, one implementing 7P (Marketing Mix) marketing mix services. Lintas Manggarai-Cikarang corridors that included category passenger volume, so users will seen based on product factors, price, place, people, promotion, process physical evidence their relationship customer satisfaction crossing Manggarai-Cikarang. The results SEM-PLS analysis product, factors have significant value satisfaction. place do not effect Furthermore, future research, it hoped significance can studied more depth.